(Posted by Patrick Sullivan Jr.)
That's right, Time Magazine named me as it's person of the year. :)
Somewhat ironically, this article was just forwarded to me from Andrea, the "community manager" of the new BazaarVoice user reviews feature we added to JigsawHealth.com about 30 days ago. It's sort of scary to make yourself vulnerable to negative reviews. I know our products are great, but not every single product pleases everyone all the time. (Bob Marley taught that business lesson to me.)
But I elected to add BazaarVoice to our website because I felt like customers were searching for this kind of information anyways, so let's just put it directly on every product page. Let the chips fall where they may. The winning products should invariably sell better. And the products that no one seems to like, we'll just drop from the catalog. In the end, both the customer and the business win.
Since we just recently added this feature, we only have about 150 reviews. We started sending out emails to our customer base last week. Even though we're a small company with only 20 months of operations, I expect to have at least a thousand reviews within the next 3 or 4 months.
So if you're a customer of Jigsaw Health and want to write a review, I would greatly appreciate it. Find out about writing reviews and learn about the contest we're running to promote this.
PS - This may seem like an odd request. Out of 150 reviews, our average ranking is 4.8 out 5 stars. Like I said, I know our products are good, but 4.8 out of 5 stars is borderline unbelievable. So if you have some constructive criticism, I would actually really appreciate that. Not that this is an invitation to make up crap about products you've never tried. :)
UPDATE: What Bob Marley actually said/sang was, "You can fool some people some time, but you can't fool all da people all da time..." I mixed that up, but the same principle applies.
